The cast of the new Blake's 7 Audio Adventures are making entertainment history as a landmark deal is struck with Equity, the actor's union, for audio internet broadcasts.

This deal sets a benchmark for the new world of online entertainment, which previously had to rely on deals designed around traditional media. This UK first, negotiated by B7 Productions, sets the template from which future deals will be based. Equity believes it to be a world first.

“Equity is responding to the new media environment,” Andy Prodger, Equity's Assistant General Secretary said. “From digital television to mobile phones and iPods, technology may change but Equity's commitment to protect our members' interests remains as strong as ever.”

“In this evolving market we believe this to be a significant agreement that will enable independent producers to capitalise on the burgeoning opportunities whilst provide a greater transparency in commercial dealings with performers to the mutual benefit of both parties,” added Andrew Mark Sewell, B7 Production's Executive Producer. “The agreement between Equity and B7 Productions is not intended to be prescriptive but is important for marking out the boundaries and ensuring that the commercial expectations of performers (and their agents) is realistic,” concludes Sewell.

We think Roj Blake, definitely a union man if ever there was one, would be pleased.

COVERAGE OF THE STORY (EXTERNAL LINKS):
BBC News 'Actors in landmark podcast deal'
Podcasting News 'Actors' Equity Union Claims First Rights Deal for Sci Fi Podcast'